Coming Soon Summer 2026

Perchwell
MLS Platform

Baldwin REALTORS® MLS is preparing to transition to the Perchwell MLS platform. Starting in spring 2026, you’ll be able to log in and explore this intuitive, dynamic tool. We will keep you updated with training details, important dates, and other essential information throughout the process.

What is Perchwell?

Where agent work happens

Perchwell is the modern MLS platform built for Baldwin members to search smarter, collaborate better, and close deals faster.

Perchwell mobile app for Baldwin REALTORS members
Complete mobile app

Use the full power of your MLS when you're out of the office or in the field with the Perchwell mobile app.

Perchwell fast workflows reducing clicks for agents
Fast where it counts

The routines that fill your day, like searching, scheduling, and listing maintenance, are tuned to be as easy as possible.

Perchwell client collaboration and branded reports for agents
Rich client experiences

Client touchpoints from reports to in-app collaboration put your brand first so you can focus on delivering great client experiences.

Transition Timeline

A smooth onboarding experience

The Perchwell implementation includes a staggered parallel period to ensure a smooth onboarding experience. Members will gain access to the Perchwell system in three groups: Group 1 will begin onboarding April 27th, followed by Group 2 on May 18th, and Group 3 on June 1st.

April
May
Jun
Jul
Group 1

April 27, 2026

Group 2

May 18, 2026

Group 3

June 1, 2026

Add/Edit Access & Training

July 20, 2026

Parallel Period & Training

Live and self-serve training with Perchwell access excluding listing maintenance.

August
Green stylized rocket icon with dotted trail against a black background.
Launch

Transition from legacy platform to Perchwell.

Ongoing
Post-launch support icon for Baldwin transition timeline
Post-Launch Support

Dedicated support and continuous feature releases.

Training

Get started with Perchwell

To gain access to Perchwell, you must complete one of the “Introduction to Perchwell” classes. Once you have completed your training, the Perchwell icon will appear in your membership portal. There are three ways you can complete this training:

Events Calendar
Peer Support

Find your Power User

Power Users are Baldwin members trained up ahead of launch to help colleagues with everyday Perchwell questions. They can answer workflow basics, point you to the right help doc, and flag recurring questions back to Baldwin MLS.

Power Users

3 power users
Headshot of Judd, a Perchwell Power User.

Judd Gillespie

Butler & Co. Real Estate LLC

(251) 895-3434

Supports these offices

Advantage Real Estate
B4 Properties LLC
Blackwell Realty, Inc.
Butler & Co. Real Estate LLC
IXL Real Estate-Eastern Shore
Kaiser Sotheby's Int-GS
Living My Best Life Realty
RE/MAX of Orange Beach
RE/MAX Paradise
The Colony At The Grand Realty
ValPointe Real Estate & Dev

Email Judd
Headshot of Miranda, a Perchwell Power User.

Miranda Reeves

Waters Edge Realty

(251) 215-1789

Supports these offices

Bellator RE LLC Orange Beach
Bellator Real Estate, LLC
Bellator Real Estate, LLC Fair
Brett R/E Robinson Dev OB
Keller Williams AGC Realty-Da
Waters Edge Realty

Email Miranda
Headshot of Sue, a Perchwell Power User.

Sue Lyon

EXIT Realty Lyon

(251) 209-3954

Supports these offices

Elite By The Beach, LLC
Elite Mobile Real Estate
Elite RE Solutions, LLC Gulf C
Elite Real Estate Solutions, LLC
EXIT Realty Gulf Shores
EXIT Realty Landmark
EXIT Realty Lyon & Assoc.Fhope

Email Sue
Resources

The following resources are available to guide you through each stage of the transition. Additional materials will be added in the coming months.

Baldwin Help Center

Resources regarding Perchwell, recent communications, and support articles.

Perchwell FAQs

A complete list of all frequently asked questions about the upcoming conversion.

New Terminology

Some terms are different in Perchwell. This resource enumerates those differences.

Perchwell Handbook

A print resource with all key information about the conversion to Perchwell.

Frequently Asked Questions

Please reach out to Baldwin REALTORS® if you have any questions by clicking the button below.

Why did Baldwin REALTORS® choose Perchwell?

Baldwin REALTORS® leadership chose Perchwell for its intuitive platform, mobile app, robust datasets, dynamic reporting, and ease of collaboration with clients. Perchwell’s platform and tools keep our members the local experts and are what our members need to meet the needs of today’s clients.

Will Paragon be available during the conversion?

Paragon will be available in its full capacity until the conversion date on August 3rd. During the parallel period, Perchwell will be available in for all actions except listing entry and maintenance. You will not be able to create new listings nor edit your current listings in Perchwell during this time.

Will there be a "parallel period"?

Yes. The parallel period will begin in April. During this period,  Perchwell will be available in read-only mode so that you can familiarize yourself with familiar workflows and new features. You can expect trainings and resources to support the transition.

Will there be educational opportunities around this conversion?

Yes. There will be a combination of trainings and self-serve resources before the conversion. More details regarding training will be shared as we near the parallel period in April. Self-serve resources will include short videos, interactive demos, help center articles, in-app support, and more.

How will this change affect my IDX website and software?

Your IDX website and software will remain operational during the transition. We’ll share updates and provide support to ensure a smooth shift to Perchwell’s data services.

Will my integrated tools be available with Perchwell?

Yes. Most existing integrations will remain available with Perchwell, with vendor coordination in place to support a smooth transition. If any member action is required, we will provide clear guidance throughout the transition.