Press Kit

The Perchwell Brand

Welcome to the Perchwell press kit. Here you’ll find approved brand assets, product visuals, company facts, and leadership information for media use. For press inquiries, interviews, or additional materials, please contact us at press@perchwell.com

Our Story

Real estate professionals deserve technology that moves as quickly as their markets. When Perchwell was founded, we saw that agents’ expertise was being limited by outdated systems. So we built Perchwell in direct collaboration with agents and brokers to create a modern foundation for their work.

This approach shaped our philosophy: the platform must be built feature-by-feature, driven by the working expert, while respecting the need for reliable, unified data. Since then, Perchwell has grown from core research tools into a full suite that includes intuitive mobile search, custom branded reports, and powerful presentation modules.

Perchwell is not just another tool. It is a responsive foundation for your business, designed to integrate into your workflow, evolve continuously, and help you reclaim your strategic edge so you can focus on what matters most: advising clients, analyzing markets, and closing deals with conviction.

Perchwell is the modern real estate listings platform transforming the critical infrastructure of residential real estate. The Company’s comprehensive platform empowers MLSs, brokerages, and agents to make faster, more informed decisions and deliver superior client experiences. With robust data integrations, intelligent market research tools, and seamless collaboration capabilities, Perchwell is building the next generation of software that supports the real estate industry. Learn more at perchwell.com.

Naming

“Perchwell”is a single word, always spelled with a capital “P”. It is the brand name of both the company and the platform. When referencing specific Perchwell features or releases, capitalize them as proper names (for example, “Perchwell Add/Edit”).

Brand

Perchwell brand assets should always appear with clear space around them. Whether scaled up or down, ensure they are never crowded or competing with other elements.

Download Brand Assets

Note: All graphics provided here are proprietary and protected under intellectual property law. They must not be modified, used to imply endorsement, or incorporated into other designs or brand names without consent from Perchwell. For clarification or special requests, please reach out to us directly.

Perchwell Wordmark

Use the Perchwell logotype as the brand’s primary visual identifier. Apply it when introducing the brand or in situations where no other brand elements are present.

Download SVG

Perchwell Icon

Use the Perchwell app icon to represent the brand in digital contexts, such as app stores and device screens. Its proportions and symmetry ensure clarity and recognition at all sizes.

Download SVG

Perchwell Lock-up

Perchwell’s brand color system is based on jewel-tone greens and is designed primarily for dark backgrounds. Dark surfaces are the default across the brand.Electric Greenis used as a high-contrast accent to guide focus and highlight key actions.

Download SVG

Brand Colors

Electric Mint

#50EB9F

RGB 80, 235, 159

Racing Green

#022220

RGB 2, 34, 32

White

#FAFDFB

RGB 250, 253, 251

Explore the complete Perchwell Brand Guidelines to apply the brand consistently and with confidence. Download here.

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Where agent work happens

The modern real estate listings platform built to search smarter, collaborate better, and close deals faster.