How one Baldwin REALTOR® saves two hours per listing report with Perchwell

With the help of Perchwell, Stephanie Jenkins-Vordermark produces client-ready reports that signal her deep understanding of her market in a few clicks.

Elevating client presentations and seller reactions

Stephanie differentiates herself from other REALTORS® by demonstrating a deep understanding of the market. She displays her expertise with several different reports that make up her listing presentations. The research for these presentations can take several hours, let alone formatting the findings into a compelling story. Prior to Perchwell, Stephanie would pull listing data out of the MLS, then use Canva to create a report with the help of her team.

"I would have to input listing data into Canva and then have my team help me create a report. Each of those individual listings would take me an hour or two hours? Depends on what it is."

‍^{Stephanie, Living My Best Life Realty®}

The fragmented workflow added meaningful production time to each presentation. With Perchwell, the full listing report comes straight out of the platform, which means Stephanie no longer builds them in a design tool. The report carries her branding, the property's details, and an inlaid map of the listing's location.

"They really liked the Perchwell report. One client really liked how it had the inlaid map, especially for the listing that was on the water, and that's how I showed the proximity to the water."

That kind of seller reaction is the outcome agents care about most: showing up for clients professionally.

Cutting listing prep from a couple of hours to one click

Stephanie highlighted two clients with whom she shared Perchwell's Full Report. The first was for sellers of an elevated four-bedroom, three-and-a-half-bath remodel on the water in South Baldwin, Alabama. The second was a recently renovated property, where the owners wanted to highlight the patios, decks, and fences they had added.

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For both, she pulled the full listing report from Perchwell instead of building it in Canva. The result was a presentation that compared favorably to what she used to assemble herself, on a fraction of the time investment.

"I felt like it was good. And also, obviously, it's a lot less time-consuming. I'm having to spend a lot less time creating my own stuff."

Not only did Stephanie get two hours of her day back, but she was able to use a single platform to do market research and create compelling branded collateral. Across a large book of business in a fast-paced market, those time savings compound, allowing Stephanie to spend more time in front of clients and prospects.

Overcoming the learning curve of a new system

Stephanie's perspective on the platform is shaped by her involvement in the community. Among several boards, she sits on the Professional Development Committee at Baldwin REALTORS®. Teaching newcomers to the industry has made her intimately familiar with the challenges of learning something new.  

"I've told quite a few agents: if you can just make it through the learning curve, allow yourself some time to learn it, you're really going to be impressed with what they have available.”

To help simplify the onboarding experience, we partnered with Baldwin REALTORS® to offer members numerous opportunities to learn the platform. The Perchwell customer success team has hosted trainings to 500+ members at members' offices, virtual office hours, a learning management system with videos, and instant AI support. The value of the platform is best told by Stephanie herself.

"Perchwell ups your game. You can have three agents presenting the same listings, and if one looks better, it's going to come across as just a more professional approach."